GDPR and Salesforce Marketing Cloud Account Engagement: here's how to stay compliant
Marketing automation brings many benefits, but also responsibilities. Especially within the EU, privacy laws are strict and, as a company, you need to handle personal data carefully. Salesforce Marketing Cloud Account Engagement offers features to support GDPR compliance, but it is still important to set this up properly.
What is GDPR?
The General Data Protection Regulation (AVG in Dutch) is a European law that governs how companies must handle personal data. The goal is to protect privacy and provide transparency to customers.
How does Salesforce Marketing Cloud Account Engagement help with compliance?
- Consent management: Tools to request and record explicit consent.
- Data retention: Ability to periodically delete or anonymize data.
- Data subjects' rights: Functions to view, correct or delete data upon request.
- Security: Strong encryption and access control within the platform.
Tips for staying compliant
- Provide clear privacy statements and inform your leads transparently.
- Make use of double opt-in for subscriptions.
- Work with segments and lists so you interact only with those who are interested.
- Document all consent and actions around personal data.
- Train your team in GDPR and platform functionalities.
Why specialist help?
Setting up your Salesforce Marketing Cloud Account Engagement environment correctly requires technical knowledge as well as an understanding of laws and regulations. As a certified consultant, I help you find this balance and conduct compliant marketing.
